Marketing CRM & OPs/Measurement Analytics Leader (REMOTE)

Company: Acxiom
Location: Owensboro
Posted on: June 7, 2021

Job Description:

As a Marketing CRM, Ops & Analytics leader for Acxiom, you will be responsible for strategic leadership for the overarching marketing operations, focusing on marketing CRM management, and overall marketing measurement and analytics. You will own and manage Acxiom marketing automation and marketing CRM database systems for the purpose of generating, distributing, and reporting on the marketing funnel and overall lead process. You will own the overarching establishment and maintenance of scalable processes within the department that guarantee best practices in lead, marketing funnel and campaign management. You will use technical expertise and detailed understanding of system capabilities to maximize automation and process effectiveness. You will not only provide strategic leadership, but you will get hands-on executing system requirements to help achieve our marketing CRM, automation and analytics strategy vision and objectives.

WHAT YOU WILL DO

- Govern the global CRM business processes including decisions on global harmonization and customization when required. - Develop and drive global CRM strategy, requirements and provide overall product ownership for enterprise solution. - Make decisions on the prioritization of global business systems requirements and scheduling of systems work along with the Acxiom IT/ Salesforce team - Liaise and guide business unit leads to support adoption, adherence, and long-term management of enterprise business models and process standards - Facilitate easy reporting on program and campaign effectiveness and monitor and maintain data quality in the marketing database. - Play a mentorship role, guiding key marketing operations team members in the execution of their duties when necessary, ensuring constant honing of their skills, performing performance appraisals, and readying them. - Get hands on with the tools (Salesforce, Marketo) to establish and build new fields & workflows necessary to support the marketing lead funnel process. - Define key marketing metrics working in collaboration with the demand gen leader and manage the process of packaging these measurements into reports and dashboards in order to determine overall performance of the global marketing team and marketing programs. Create regular reports on marketing and sales initiatives, business impact, and effectiveness. - Work collaboratively with the sales and sales operations teams in activities regarding the flow of leads from marketing to sales enablement. You will also work closely with the IT department in conducting data analyses, data acquisition, database management, and marketing automation.

Keywords: Acxiom, Owensboro , Marketing CRM & OPs/Measurement Analytics Leader (REMOTE), Other , Owensboro, Kentucky